How to Optimize your Website for SEO

The goal of optimizing your site for SEO is to have search engine spiders find it, and its pages easily and display pages that are relevant to users’ search terms. These search terms are what we call keywords and may include any word(s) that one types in a search query. Examples of keywords include “cars for sale,” “best books” “towing service” etc. The process of optimizing a site is not a one-time thing; it has to be repeatedly done.

In this piece of content, we are going to focus on how to build high-performance websites and get top rankings on all search engines.

What is SEO?

SEO is an umbrella term that refers to use of any methods that ensure visibility of a website and its content on search engine results pages. Methods for achieving optimization in SEO may vary due to different technical practices. However, these technical processes can be classified as either on-page or off-page SEO.

When you fail to optimize your site for search engines, you set yourself to fail to get new leads, customers, and traffic to your site. A well-optimized website enables it to rank for a specific keyword resulting in higher traffic to your site. You need to make your site friendly for search engines if you have to stand the current competition.

To optimize your site for SEO here are some necessary things you need to do;

Keyword Targeting

KeywordYou will need to have a sound understanding of your niche and target your market. Carry out website analysis for Meta tags and keywords, visible text and code to determine how well you are positioned for search engines. Carry out competitive analysis for keywords you need to rank. From the list of the keywords you are targeting, develop a prioritization on keywords that are easier to rank and are related to your business.

Perform On-Page and Off-Page SEO

There are two main areas search engines look when evaluating your site; on-page and off-page SEO. On-page SEO deals with what your site or page is about. Off-Page deals with how authoritative your site is, and how popular it is. To achieve optimization of on-page SEO, you will need to work on a couple of issues including title tags, paragraph headings, URL structure, ALT text for images, page content, internal linking and page speed. When it comes to off page SEO, the biggest factor is the number and quality of backlinks to your website. Looks for ways that help in increasing the number of backlinks to your site.

Optimize your Content

Content continues to gain recognition as a viable marketing strategy and businesses are producing content of all types at a fast rate. With content optimization, you are looking at providing essential data for search engines that will be used to determine how your content ranks in search engines. Content optimization includes appropriate use and placement keyword terms and phrases. Content should be rich in that it should be composed of text, images and videos, all tailored for search algorithms.

Archived: SEO