How to Take Your Amazon Sales to the Next Level

One of the most desired skills an Amazon seller need to have is to have the ability to anticipate buyer’s need. Understanding what you should be selling means that you are getting the target audience right. People are always looking for creative ways to create more sales within their Amazon store. There is no doubt that many perform a lot of Google search to look for hints and tricks to move their sales to the next level.

That is a lot of effort, isn’t it? Good, in this guide, we are going to explore some of the simple ways you can use to get your sales projected. Here are a couple of simple things you need to do;

Generate your price model

It is very likely that other people are using Amazon to sell the same products you offer. The most important thing you need to do is to decide if you are going to sell above or below their pricing model. Amazon has the ability to return the lowest priced items following a buyer search. The Amazon Price Check allows consumers to scan barcodes in their retail stores and perform a comparison of those items on their website.

Improve Your Visibility

visibilityThe Amazon website has millions of items on offer. That means buyers who are looking for your items face a lot of distractions. However, Amazon allows for a couple of techniques aimed at increasing the visibility of your products. First, you need to optimize your listing. Optimization is achieved by the way you make use of keywords. Look up for high-performing non-competitive keywords and take advantage of tools such as Google Keyword Planner to evaluate how these keywords perform. You can do a research and learn on the use of long-tailed keywords that your potential customers are using to their Amazon search.

Become a Featured Merchant

Amazon will always place products from featured retailers at the top of the pile when you decide to offer a discounted price on what the buyers are looking for. Your only tough task would be to gather a lot of great reviews for your products and services that you offer. You will always have a lot of good reviews if you played your strategy well when you first introduced the product to the market. Amazon doesn’t charge sellers for the featured merchant status. The only need you will need is a fantastic feedback from your customers.

How to Get Started in Drop Shipping on Shopify

When we talk about drop shipping, we speak of a direct fulfillment approach in which store does not keep the products it promotes or sells. When a store sells products, it purchases these items from a third party and have them shipped directly to the customer. As a result of this exchange, the merchant never gets a chance to see or handle the products.

The significant difference between dropshipping and the standard retail model is that the merchant selling the product doesn’t have their stock and do not own any inventory. Instead, the retailer purchases the stock as needed from the third party and has the wholesaler or the manufacturer fulfill it.

What is Shopify

Now that we have understood all what dropshipping is about, next we need to know where Shopify comes in. Shopify is the leading e-commerce platform that gives entrepreneurs a chance to start their online store. It is a simple platform to use, and you will be able to build your store even if you do not have any technical abilities. It is the perfect platform for entrepreneurs who want to get started in an e-commerce business and do not want to face a lot of hassles.

Getting Started

shopifyIt is straightforward to set up your Shopify dropshipping store if you follow some simple steps. First, you need to name your Shopify dropshipping store. When coming up with a name, keep the name simple, be creative and make it memorable. Once you have come up with some ideas for your business name, check out from online tools such as GoDaddy to see if they are available.

Create an Account

Creating a Shopify account is a simple and quick process. To get started, visit the Shopify home page and look for an empty field that prompts you to enter your email address. Input your email address from the space provided and create a password for your account. Next, you will need to fill a couple of details about your store, personal data, and experience.

Once you have created the account, it’s time to set it up. The first thing you will need to do is to enter your payment information. You won’t have a chance to receive money from your customers if you don’t add the required payment information.You can add a PayPal account and if you lack one, always create a new one. Observe issues relating to the store policies. Shopify has a couple of helpful tools which will automatically generate standardized private policy, a return policy and policies on terms and conditions.

Setting Shipping Rates

It is important to ensure that your store has well-defined shipping rates. It is always good to offer free shipping, as it is one of the best options you can give your competitors. Else, it is important to include your shipping fees into the prices of your products. A good example is raising the price of your commodity by a particular value to cover the cost of dispatch. Once you have set up all the details and designed your store, it’s time you launch it. You can launch your store by accessing the sales channel option from the Shopify setting.

Guide to Setting up an e-Commerce Store

Shoppers are clearly excited by the ease and speed of internet shopping. You need to consider the internet as a good selling venue or at least more convenient than a retail store. The first thing to consider when you want to extend your business, be it a towing business, online business or shop, is to consider the requirements of an e-commerce store.

If you want to get started in setting up an e-commerce store, here are the guidelines;

Choose a Product

The first step to building a commerce business is to decide on the type of products you want to sell. Deciding on what products to sell is in most cases the hardest issues on starting a new online business. When you want to decide on the products to sell, there are a couple of strategies you can employ. With the guide on the Internet, you can explore the best places to look for product ideas and find some of the most trending products.

Evaluate Your Idea

Once you have the product in mind, it is time to take your product through the next evaluation stage. There are some exhaustive evaluation methods to determine if the product is good enough and if the market is the right one. You must also figure out where you are going to get your products. When you want to acquire products for your business, you can make, manufacture or obtain them. You will also look at aspects of how to find a manufacturer or supplier for your products.

Research and Prepare

researchNow that you have found your product, and evaluated their potential and sourced your supplier, it’s time to convert this idea into a business plan. Before crafting the business plan, you will need to research your competition to know exactly who you are up against. There are tools to guide your research for competition. When you are done with competitive research, not it’s the perfect time to write your business plan. The business plan is a roadmap that helps you bring your ideas and thoughts together. The business plan is essential to help you forge out on the most efficient move.

Setting

Naming your business is the next step. Apart from the product you are selling online, determine the business name and choose the right and appropriate available domains. You need to know a couple of issues on e-commerce. Determine on what to name your business store. Create a logo to solidify your name and on issues of branding. Understand the issues around search engine optimization. When you have a better understanding of SEO, you can effortlessly build your store, a store that will be visible on search engine results pages.

Preparing to Launch

Preparing to launch your new business will take in a couple of issues. First, you need to choose a shipping strategy for your online store. You can also take a guide on e-commerce shipping and fulfillment. There are online tools that you can run your store on, to show you errors on your website and SEO to be able to do any corrections on issues before launch.

How to Optimize your Website for SEO

The goal of optimizing your site for SEO is to have search engine spiders find it, and its pages easily and display pages that are relevant to users’ search terms. These search terms are what we call keywords and may include any word(s) that one types in a search query. Examples of keywords include “cars for sale,” “best books” “towing service” etc. The process of optimizing a site is not a one-time thing; it has to be repeatedly done.

In this piece of content, we are going to focus on how to build high-performance websites and get top rankings on all search engines.

What is SEO?

SEO is an umbrella term that refers to use of any methods that ensure visibility of a website and its content on search engine results pages. Methods for achieving optimization in SEO may vary due to different technical practices. However, these technical processes can be classified as either on-page or off-page SEO.

When you fail to optimize your site for search engines, you set yourself to fail to get new leads, customers, and traffic to your site. A well-optimized website enables it to rank for a specific keyword resulting in higher traffic to your site. You need to make your site friendly for search engines if you have to stand the current competition.

To optimize your site for SEO here are some necessary things you need to do;

Keyword Targeting

KeywordYou will need to have a sound understanding of your niche and target your market. Carry out website analysis for Meta tags and keywords, visible text and code to determine how well you are positioned for search engines. Carry out competitive analysis for keywords you need to rank. From the list of the keywords you are targeting, develop a prioritization on keywords that are easier to rank and are related to your business.

Perform On-Page and Off-Page SEO

There are two main areas search engines look when evaluating your site; on-page and off-page SEO. On-page SEO deals with what your site or page is about. Off-Page deals with how authoritative your site is, and how popular it is. To achieve optimization of on-page SEO, you will need to work on a couple of issues including title tags, paragraph headings, URL structure, ALT text for images, page content, internal linking and page speed. When it comes to off page SEO, the biggest factor is the number and quality of backlinks to your website. Looks for ways that help in increasing the number of backlinks to your site.

Optimize your Content

Content continues to gain recognition as a viable marketing strategy and businesses are producing content of all types at a fast rate. With content optimization, you are looking at providing essential data for search engines that will be used to determine how your content ranks in search engines. Content optimization includes appropriate use and placement keyword terms and phrases. Content should be rich in that it should be composed of text, images and videos, all tailored for search algorithms.

Archived: SEO